von DataLab_Blog | 10. Januar, 2019 | Blogbeiträge, Kundenbindung |
Diese Aussage trifft Ihre Einstellung? Bei Versicherungen, im Handel und insbesondere im Bereich FMCG stehen Sie kontinuierlich vor der Herausforderung, die Kundenzufriedenheit abzufragen und daraus resultierende Ergebnisse optimal zu verwerten. Ganz gleich, warum Sie...
von Cecilia Floridi | 9. August, 2018 | Blogbeiträge |
Part II – How Walmart is leveraging the power of digital innovation to optimise its infrastructure and better serve its customers Source: https://corporate.walmart.com/photos/pickup-towers-and-lockers Walmart is a global retailer with 2.3 million employees (with 1.5...
von Cecilia Floridi | 7. August, 2018 | Blogbeiträge |
Part I – Walmart´s recent drive for customer centricity Source: Walmart.com We noted with interest this month that Walmart seems to be taking customer centricity very seriously indeed. According to Fortune, the US retail giant´s first Chief Customer Officer, Janey...
von Cecilia Floridi | 26. Juli, 2018 | Big Data, Blogbeiträge |
A recent Lebensmittelzeitung article has highlighted the trend for consumer brands to sell their products via their own digital platforms. The results from a Institut für Handelsforschung (IFH) study mentioned in the article, state however that these brands remain...
von Cecilia Floridi | 13. Februar, 2018 | Expertenwissen |
Most FMCG companies are not lacking in data from a variety of sources. What they do lack is the ability to create actionable insights from this data to create real economic value. Supermarket retailers are increasingly accessing sophisticated methods to analyze their...
